Distribution Sales Begin!

It’s been a while since I’ve had time to write a new post.  Time for a quick update on the Stark Brewing Company activities!

We are currently shipping out Milly’s Oatmeal Stout and Mt. Uncanoonuc Cream Ale.  We have TTB labelling approval for kegs of Milly’s, Mt. U, Tasha’s Red Tail Ale, and Bo’s Scotch Ale.

Three shipments of kegs (15gal half-barrels and 5gal logs) have gone to the warehouse at Amoskeag Distributors.

Amoskeag is still getting their inventory/sales software updated to include our products, so distribution has been slow to start and we are relying on marketplace rumour to find where kegs are ending up.  The TAP in Manchester and Penuche’s in Nashua are confirmed to be serving Stark brews.  Todd is updating the Stark Brewing Company page on Facebook as accounts are confirmed.

Even more exciting, we have received labelling approval for 22oz bomber bottles of both the Milly’s Oatmeal Stout and the Mt. U.  We have black Stark logo collar labels and full-sized bottle labels.

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We have also shipped out 40 cases (12 bottles per case) of each beer to Amoskeag to start delivering to retail accounts.

(After a lot of trial-and-effort, our bottler is finally working right…the auto-labeller, not so much.  How long do YOU think it takes to hand-wipe, -label, and -package that much beer?)

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We have another 50 cases of stout and 70 cases of cream ale packaged and mostly labelled at the brewpub.  We are proud to announce that in addition to growler fills of anything on tap (generally 17 or 18 house beers to choose from!), we now have bottles available to take home from the brewpub (cool new shirts too).  Tentative price point is $6.99 per 22oz bottle.

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In fact, the first bottles have begun moving!  Pictured above are the buyers of the first direct sale of Stark Brewing Company bottles.  Amoskeag has started moving them into stores.  As might be expected from anyone who knows the Manchester area, Bert Bingle of Bert’s Better Beers in Hooksett was one of the first in line to be stocked.  Again, Todd is updating on the Stark Facebook page as accounts are confirmed….I think were past 15 accounts a few days ago.

I’ll to put up a few short posts about our new in-house releases before I get back towards the backlog of 40+ posts I owe y’all that are half-written.  😉

Until next time, raise those pints high and drain ’em low!

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